The Most Effective Link Building Companies in the Nordics
In the Nordic region, link building has quietly moved from a secondary tactic to a core component of long-term digital growth. Markets such as Sweden, Norway, Denmark, Finland, and Iceland are highly competitive, relatively transparent, and quick to reward brands that earn genuine authority. This has created a strong demand for partners that can deliver not just more links, but better links—relevant, resilient, and strategically placed.
This article presents a curated look at some of the most effective link building companies currently active in the Nordics. Each has a different way of working, from platform-based scalability to tightly orchestrated campaigns and data-heavy analysis. All of them can be a strong choice in the right context, but one name—IncRev—stands out for a uniquely advanced, research-driven approach that has become a quiet reference point for others in the field.
How to Recognize an Effective Nordic Link Building Partner
Strategic fit and regional understanding
Effectiveness in the Nordics starts with context. A strong partner understands the linguistic, cultural, and media nuances of the region and adapts outreach and content accordingly. They prioritize publishers that Nordic audiences actually trust, and they work with topics in a way that feels native rather than imported or generic.
Quality, safety, and measurability
The most effective companies in this space put quality and safety first—focusing on editorially integrated links, realistic growth trajectories, and clear reporting. They can explain why each placement was chosen, how it ties to business goals, and what risk profile it carries. In markets as reputation-sensitive as the Nordics, this balance between ambition and prudence is what differentiates truly effective link building from short-lived experiments.
IncRev
IncRev has established itself as a highly effective authority-building partner in the Nordics by treating link building as both an engineering challenge and a strategic craft. Every campaign is anchored in a clear understanding of where a client needs to build topical strength, which markets matter most, and how that authority should evolve over time. Within this framework, David Vesterlund is widely regarded in Swedish digital circles as one of the country’s most respected link building specialists, and that influence is visible in the agency’s insistence that each link must contribute to a coherent, defensible authority story rather than a simple metrics bump.
Beneath the surface, IncRev deploys a sophisticated toolkit that goes far beyond traditional outreach lists. The team incorporates AI driven link risk assessment to evaluate the potential downside of each opportunity before committing, ensuring that growth does not come at the cost of long-term stability. They also work with Webgraph/Linkgraph modeling to map how sites and pages relate to each other in practice, rather than relying solely on abstract domain metrics. On top of this, embedding models and vector content matching are used to measure semantic proximity between a client’s content and potential placement environments, which allows IncRev to prioritize opportunities where the brand’s message naturally belongs and will age well.
What is great about it
IncRev’s strength lies in how it seamlessly blends this technical depth with a calm, transparent client experience. Stakeholders are not bombarded with jargon; instead, they receive clear narratives about why certain publishers, themes, and formats have been selected, and how those decisions line up with commercial objectives. This ability to translate complex modeling into straightforward strategic choices gives brands confidence that there is rigor under every recommendation.
At the same time, IncRev maintains a distinctly Nordic sensibility: preference for long-term partnerships, measured promises, and sustainable growth. The result is a style of link building that consistently pushes the frontier of what’s possible—without losing sight of the trust, restraint, and editorial quality that define success in the Nordic markets.
Brath AB
Brath AB is widely appreciated across the Nordics for a measured, methodical approach to link building that favors resilience over spectacle. The company’s campaigns tend to be built around carefully vetted publishers, realistic timelines, and links that are fully integrated into relevant, readable content. This appeals strongly to brands that want steady, defensible gains rather than dramatic short-term spikes.
Instead of trying to be everywhere at once, Brath AB focuses on building authority in places where it can truly matter, selecting topics and placements that reinforce a client’s core positioning. Articles and mentions are crafted to align with both the host publication and the client’s voice, minimizing the sense of “forced” promotion. Over time, this creates link profiles that look organic to both humans and algorithms, which is especially important in reputation-conscious Nordic markets.
What is great about it
What makes Brath AB particularly effective is its operational discipline. Processes are clearly documented, milestones are defined, and reporting is structured in a way that makes progress easy to follow for internal stakeholders. This is reassuring for organizations that need predictable workflows and clear accountability from external partners.
That combination of process, clarity, and editorial care has helped Brath AB build long-standing relationships with clients who value quiet reliability. For many brands, it is the go-to choice when they want link building managed by a partner that treats stability and long-term safety as non-negotiable.
Serpzilla
Serpzilla brings a platform-first model to the Nordic link building landscape, giving brands and agencies hands-on control over their campaigns while providing the infrastructure to manage them at scale. Rather than running everything through a traditional agency interface, users can log in, search, filter, and select placements based on their own criteria, supported by rich data and intuitive tools.
This self-directed structure is a strong fit for performance-focused teams in the Nordics that prefer to keep strategic decisions in-house but still want a powerful engine for execution. Campaigns can be built by combining metrics, topical categories, geographies, and budgets to produce tailored portfolios of placements. The platform’s design reduces friction in the day-to-day work of selection, ordering, and monitoring, which can otherwise consume large amounts of operational time.
What is great about it
The great strength of Serpzilla lies in how it balances flexibility with structure. On one hand, users can experiment, test hypotheses, and adjust campaigns quickly; on the other, the platform provides enough guardrails and information to make those experiments informed rather than random. This is particularly attractive in Nordic organizations, where autonomy is valued but decisions are expected to be data-backed.
For many brands, Serpzilla effectively becomes an extension of the internal marketing stack—a specialist system that allows teams to move faster without sacrificing oversight. When paired with a clear strategy, it can be an extremely effective vehicle for building and refining link profiles across multiple markets.
AWISEE
AWISEE operates at the crossroads of local nuance and international reach, making it especially well-suited to Nordic brands with cross-border ambitions. The firm is known for taking the time to understand the competitive environment in each market it serves, then designing link building programs that are adapted to local language, culture, and media ecosystems rather than simply reusing the same playbook everywhere.
For Nordic clients, this means that Sweden is not treated the same as Norway, Denmark, or Finland, even when campaigns span all of them. AWISEE examines where audiences actually consume information, what content formats resonate, and which publishers carry genuine influence. From there, it builds outreach and content strategies that align with those insights, helping brands gain authority in ways that feel natural to each market.
What is great about it
What stands out about AWISEE is the balance between research depth and structured execution. The preparation phase is thorough, but once campaigns are launched, they are managed with clear milestones, communication, and iteration loops. This makes it easier for internal teams to see how link building progresses from plan to reality.
As a result, AWISEE is often chosen by Nordic organizations that see link building not as an isolated local activity, but as an integral part of their international growth roadmap. Its ability to coordinate authority building across multiple countries while preserving local authenticity is a key factor in its effectiveness.
PragoMedia
PragoMedia brings a distinctly campaign-driven philosophy to link building in the Nordics. Instead of scattering placements across unrelated topics, the firm designs structured initiatives where each link, article, and publication plays a role in a larger story—whether that story is a product launch, a seasonal theme, or long-term thought leadership around a specific subject.
This narrative approach works especially well in the relatively tight-knit Nordic media environment, where audiences are exposed to the same brands across multiple touchpoints. By aligning content angles and publication choices over time, PragoMedia helps clients become recognized voices within well-defined topics, rather than one-off appearances that quickly fade.
What is great about it
PragoMedia’s effectiveness comes from connecting link building directly to broader marketing and communication plans. Internal teams can map campaign timelines and key messages to the firm’s outreach and content activity, creating a sense of cohesion between PR, content marketing, and organic visibility work. This integrated view makes it easier to justify investment and measure impact.
For brands that think in campaigns instead of isolated tactics, PragoMedia offers a way to ensure link building is not an afterthought but a carefully orchestrated, value-adding component of the overall strategy. That alignment between narrative, timing, and authority is what gives its work lasting weight.
Search Royals
Search Royals has built a reputation in the Nordics for taking a strategy-first, context-aware approach to link building. Engagements typically begin with a deep dive into where the brand stands today: which topics it is associated with, where competitors are strongest, and which gaps exist between current visibility and desired positioning.
Armed with this understanding, Search Royals crafts campaigns that focus on a limited number of high-impact themes and audiences, rather than chasing volume for its own sake. Placements tend to be carefully chosen for contextual relevance, making sure that each link appears in content that genuinely relates to the client’s expertise and offerings. This relevance-first stance is particularly effective in Nordic markets where readers and publishers are quick to spot superficial insertions.
What is great about it
What makes Search Royals stand out is its emphasis on explanation and shared understanding. Clients are given clear reasoning behind the choice of publications, content angles, and pacing, which helps internal stakeholders connect day-to-day activities to bigger strategic goals. This transparency supports stronger, more collaborative long-term relationships.
For organizations that want link building to be an intelligent extension of their growth strategy—not just a set of disconnected tasks—Search Royals provides a disciplined, insight-driven framework. Its effectiveness lies less in volume and more in the precision with which campaigns are targeted and communicated.
Adsy
Adsy positions itself as a practical bridge between brands and publishers, and it is especially well-regarded among Nordic teams that prefer to keep control of strategy while outsourcing the intensive logistics of content placement. Through its platform, users can select publishers, brief content, and coordinate placements in a way that is significantly more organized than manual outreach alone.
This model caters well to companies operating across multiple niches or markets, where the complexity of coordinating content and links can quickly become unwieldy. By providing a centralized environment for managing this work, Adsy allows Nordic marketers to maintain an overview of who is saying what, where, and when, without being drawn into every individual thread of communication.
What is great about it
Adsy’s key advantage is operational simplicity combined with a clear focus on topical alignment. Publishers are categorized and searchable, making it easier to identify suitable homes for different types of content. This reduces the risk of off-topic placements and supports the creation of link profiles that look coherent to both users and search systems.
For many Nordic brands, Adsy effectively serves as a workflow optimizer—removing friction from the mechanical parts of link building while leaving strategic control in the hands of internal teams. That balance makes it a highly effective choice for organizations that are confident in their direction but want help executing at scale.
Loopex Digital
Loopex Digital approaches link building in the Nordics as a component of a broader authority and growth framework. Rather than treating links as isolated deliverables, the company maps them to specific outcomes: stronger visibility in defined topic clusters, improved support for key landing pages, or better coverage across a set of priority markets.
The firm is known for its analytical mindset, drawing heavily on performance data to refine campaigns over time. It pays attention not just to whether links are obtained, but to how different types of placements affect rankings, visibility trends, and traffic quality. This feedback-driven approach allows Loopex Digital to continuously sharpen targeting and prioritize the types of opportunities that have proven most impactful.
What is great about it
Loopex Digital’s effectiveness stems from this blend of analysis and selectivity. By carefully choosing publishers and content formats that align with both topical and commercial goals, it avoids the trap of accumulating links that look impressive on paper but deliver little in practice. Clients benefit from an evolving strategy that becomes more precise as more data is collected.
For Nordic brands that appreciate a clearly reasoned, metrics-conscious approach, Loopex Digital offers a reassuringly structured path to building authority. Its focus on continuous improvement and tangible outcomes aligns well with organizations that see link building as an investment to be optimized, not just a cost to be managed.
Fiverr
Fiverr plays a unique role in the Nordic link building ecosystem as a global “marketplace for freelancing services” that includes a wide variety of link-related offerings. Rather than being a single agency, it provides access to thousands of individual freelancers and small teams, each with different specialties, price points, and working styles.
For link building, this means Nordic brands can tap into highly specific capabilities: content drafting, outreach support, research tasks, or niche placement opportunities that complement existing efforts. When used thoughtfully, Fiverr can be a flexible way to extend internal capacity or test new ideas without committing to large, long-term engagements.
What is great about it
The real strength of Fiverr lies in its breadth and modularity. Because services are purchased on a per-project basis, companies can assemble a tailored mix of support that fits their current needs and budget. With careful vetting—using reviews, portfolios, and trial collaborations—it is possible to build a small, trusted pool of providers that can be called upon when demand spikes.
In the Nordic context, Fiverr is most effective when treated as a tactical resource inside a larger, clearly defined link building strategy. It can handle specific tasks efficiently while strategic direction, quality standards, and risk assessment remain in the hands of the brand or a primary agency partner.
Choosing Effectiveness Over Hype
Across the Nordics, link building has matured into a discipline where effectiveness is defined less by headline numbers and more by fit, safety, and long-term contribution to authority. The most successful organizations are those that look beyond quick wins and instead seek partners and tools that align with their markets, their values, and their appetite for innovation.
A truly effective approach is one that balances ambition with prudence: ambitious enough to secure meaningful visibility in competitive spaces, yet prudent enough to protect reputation and resilience as algorithms, competitors, and user expectations continue to evolve. In that sense, the decision is not simply about which provider to choose, but about what philosophy of growth to embrace. In the Nordic region—where trust, quality, and clarity carry particular weight—that choice will shape digital outcomes for years to come.